What is digital transformation?

Digital transformation” is one of those terms that people bandy about so often you feel as though you should know what it means. At the same time, it’s used so broadly that it seems almost meaningless! 

So,  what is it really about?

In short, digital transformation is the process of transforming businesses utilising digital technology – replacing manual processes with digital processes or replacing older digital technology with newer digital technology.

Why is digital transformation important for your business

Whether you are a small one-person business or a large enterprise, digital transformation is a “must-do”. 

You could even argue that digital transformation is even more critical for small businesses because it will reduce the time, resources and costs associated with labour-intensive manual work!

Read more…

Digital transformation is a big topic. To make navigating your way through it a bit easier, we have curated a list of online resources where you can learn more: 

The Nine Elements of Digital Transformation

A Framework for Digital Business Transformation

Six Stages of Digital Transformation

A Step-By-Step Guide to Digital Transformation

For example:

  • Digitising your business processes enables the kind of tracking tools that will help you monitor and improve service delivery, overall customer satisfaction and customer loyalty.
  • Implementing electronic signatures will simplify your documentation and approval processes in a secure and legally binding manner. 
  • Digital marketing allows you to reach a larger audience at a lower cost while collecting valuable data and analytics about your campaign and target market.
  • An online store or makes it easier for customers to buy from you and has the added benefit of allowing you to track customer purchasing patterns.

Getting started: Common practices

In a post-COVID world, all businesses must adapt to how business has changed or risk falling their competitors who have embraced the “new normal”.

Digital transformation will be different for each business and the different challenges, demands and processes they face. However, some common practices provide a basic framework for how to approach digital transformation.  

As a starting point, you will want to consider in which areas of your business digitisation can help you:

  • Improve customer experience, 
  • Enhance operational agility, 
  • Empower and enable your team, and 
  • Integrate systems and processes.  

To sum up, digital transformation uses technology to improve or replace processes, increase efficiency and enables organisations to keep up with trends in a fast-paced, ever-changing digital world.

If you’d like to learn more about how we can help you digitally transform your business, why don’t you get in touch?



Know your buzzwords: what is Web 3.0?

ioT - Thing 1 and Thing 2

Does it feel like you need to learn a whole new language just to do business nowadays…even small business? If it does, ne’er fear!!  SmartAssistant is here to assist you! (See what I did there?)

In this, our very first edition of “Know Your Buzzwords”, we’re looking at one of the “numbery” words that get tossed around on the Internet: Web 3.0.

Wait…? What…? There’s a Web 3.0?  What happened to Web 1.0 and Web 2.0? 


Web 1.0 – The Internet talked at you

Web 1.0 (only it wasn’t called that back in the day) was all about “read-only” content created by “The Powers That Be”. Back in the early days of the Internet, things were much more similar to traditional media in that the technical requirements created a high barrier to entry and so companies could create and publish content that they had exclusive control over.  Done. No interaction, no comments, no viral memes…just a black screen with neon writing that gave you a headache.  

In those days, communication was one-directional – the Internet talked at you. 

Web 2.0 – The Internet engages with you

Web 2.0 was the next iteration of the web and emerged with the development of social media, blogging, and a host of new tools that make content creation and publishing much easier and more accessible to anyone who had an Internet connection. Suddenly the web was “democratised” in a way that meant that anyone and everyone could create and share whatever they wanted. YouTube, Facebook, and WordPress are all Web 2.0 tools.

Nowadays, online communication is multi-directional – the Internet talks with you. 

Web 3.0 – The Internet knows about you

And now there’s Web 3.0…well kinda.  According to the pundits, we are not there yet, but this is where we are headed.

There are lots of opinions on what Web 3.0 is, but the short version is that it’s all about using technology to create meaning rather than just content.  

Fair enough, but what does this actually mean in practice?

Using AI (Artificial Intelligence), Web 3.0 tools and devices will learn about you and present you with information based not only on what you asked for but also factors like your location and predictions about what you are likely to need or want at any point in time. 

The web will be ubiquitous in the sense that “internet of Things” (IoT)  devices will be everywhere and we will be interacting online almost all the time.  Think Waze…only much, much smarter and embedded in your car as a standard feature that reminds you to a) fetch your daughter from her swimming lesson and b) pick up fresh milk on your way home because your teenage son has just drunk the last of it and your car and fridge can “talk to” each other.

Pretty cool, isn’t it?  What are your thoughts about Web 3.0?