5 Easy Ways to Take Your Business Online
The impact of the ‘Rona means that we’ve all had to learn to adapt to a “new normal”, not only for the sake of our health and safety but also for our businesses and economy. Thankfully, with all the funky tech we have at our disposal, this adaptation is easier than ever before!
Businesses that have made the switch to remote work, online tools, and digital marketing have had much better success in staying relevant during these toughest times.
Although some businesses have had difficulty figuring out what to use, fear not! SmartAssistant has identified the five easiest ways for you to take your business online.
Create an online presence
Where do your customers hang out? Chances are they are online! And, as all good marketers will tell you, you need to “fish where the fish are!” Your business has to be known in the online world. This is why it is so important to take your business online.
Start with a website. When a customer looks for a product or service, their first stop is usually Google. If you’re not “google-able”, you are missing out on all those money-babies that can only be born when people know about you!
A simple website is easy to create using tools like WordPress (it really is, I promise!), and will cost you nothing more than your time if you do it yourself. (If this feels like it’s a bit too much for you, a SmartAssistant can help you get you started.
A community or business page on social media is your next stop. If you post daily or weekly this will help you achieve more awareness and exposure to your business, but in doing so you need to ensure you have the time to maintain and uphold your presence on social media and keep your audience entertained and engaged.
Finally, a blog is great for marketing purposes. Blogger and WordPress both have easy-to-set-up options where you can share insights, news, or start discussions about your business or industry and demonstrate that you know your stuff.t regularly and reliably it will allow you to engage with your audience. This will help you understand your customers better while helping them to keep your business top-of-mind.
Some links to get you started:
Use video-conferencing software
Thanks to social distancing and remote work, using video-conferencing tools like Google Meet and Zoom, have free options and is an easy way to meet with your team or clients online.
Use online business tools
Online business tools such as G Suite (for managing files, emails, and calendars), Hubspot (CRM), and Jira or Asana (issue tracking and project management) are free, or highly cost-effective, tools that will make taking your business online a gazillion times easier! They will help you manage your staff, delegate tasks, keep track of projects, manage your clients and allow you to share important information and/or documents with your team.
Use social media for marketing
The widespread use of social media has grown exponentially in recent years. Platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn have millions of daily users, who accumulate a lot of screen time scrolling through their timelines. Utilising these platforms to create target-driven ads and as a means of engaging with your audience is invaluable for any modern-day business.
Pulling it all together
Having all these tools available, and utilising them to their full potential is a great way to get started with taking your business online, but there is still one vital part you’ll need to make it a success and not a headache! You need to find ways to integrate your online tools with one another so that you are able to track and manage your tools seamlessly.
If you need help with this…you guessed it…you need a SmartAssistant, who will help you with everything you need to take your business online and to the next level!
What are your favorite online tools? Are there any that you struggle with? Let us know in the comments below!