Know your buzzwords: what is Web 3.0?

ioT - Thing 1 and Thing 2

Does it feel like you need to learn a whole new language just to do business nowadays…even small business? If it does, ne’er fear!!  SmartAssistant is here to assist you! (See what I did there?)

In this, our very first edition of “Know Your Buzzwords”, we’re looking at one of the “numbery” words that get tossed around on the Internet: Web 3.0.

Wait…? What…? There’s a Web 3.0?  What happened to Web 1.0 and Web 2.0? 


Web 1.0 – The Internet talked at you

Web 1.0 (only it wasn’t called that back in the day) was all about “read-only” content created by “The Powers That Be”. Back in the early days of the Internet, things were much more similar to traditional media in that the technical requirements created a high barrier to entry and so companies could create and publish content that they had exclusive control over.  Done. No interaction, no comments, no viral memes…just a black screen with neon writing that gave you a headache.  

In those days, communication was one-directional – the Internet talked at you. 

Web 2.0 – The Internet engages with you

Web 2.0 was the next iteration of the web and emerged with the development of social media, blogging, and a host of new tools that make content creation and publishing much easier and more accessible to anyone who had an Internet connection. Suddenly the web was “democratised” in a way that meant that anyone and everyone could create and share whatever they wanted. YouTube, Facebook, and WordPress are all Web 2.0 tools.

Nowadays, online communication is multi-directional – the Internet talks with you. 

Web 3.0 – The Internet knows about you

And now there’s Web 3.0…well kinda.  According to the pundits, we are not there yet, but this is where we are headed.

There are lots of opinions on what Web 3.0 is, but the short version is that it’s all about using technology to create meaning rather than just content.  

Fair enough, but what does this actually mean in practice?

Using AI (Artificial Intelligence), Web 3.0 tools and devices will learn about you and present you with information based not only on what you asked for but also factors like your location and predictions about what you are likely to need or want at any point in time. 

The web will be ubiquitous in the sense that “internet of Things” (IoT)  devices will be everywhere and we will be interacting online almost all the time.  Think Waze…only much, much smarter and embedded in your car as a standard feature that reminds you to a) fetch your daughter from her swimming lesson and b) pick up fresh milk on your way home because your teenage son has just drunk the last of it and your car and fridge can “talk to” each other.

Pretty cool, isn’t it?  What are your thoughts about Web 3.0?